Private equity firm Senatla Capital has acquired a 34% stake in South African advertising, brand and communications group, Joe Public United.

The transaction sees three senior agency executives Khuthala Gala Holten, Xolisa Dyeshana and Mpume Ngobese acquiring 26% through a newly created company, Ikamva Lakusasa, and Senatla Capital, buying 34%. In line with its mandate, Senatla Capital has funded a substantial portion of the acquisition by Ikamva Lakusasa.

The remaining 40% of s...