All brands and businesses evolve. As the biggest bank in Africa by assets, Standard Bank is on a journey that reflects the evolution of the lives and experiences of its customers and all Africans.

This is what motivated Standard Bank to change its brand positioning and tagline and adopt one that epitomises where it sees its role in Africa today.

“Our customers often ask themselves if their dreams can be. Can it be that I will one day own my dream home? Can it be that I will be...