Impact investor Gray Matters Capital has announced its funding of Nairobi-based Farmers Pride, a one-stop e-commerce platform that connects village level farmers to quality inputs, services, and information through women-owned DigiShops powered by technology.

The funding of $220,000 is aimed at helping Farmers Pride reach 500,000, mostly female, rural farmers to boost their income and productivity through increased access to quality inputs and services, insurance services, financial se...