Enygma Ventures has announced a R4 million (about $280,400) investment into Brown and Ayo, an aspirational lifestyle hair brand, focused on natural hair styles and trends for black women in South Africa.

“We are super excited about this investment as natural hair styles and products are a fast-growing trend in an extremely lucrative industry,” said Lelemba Phiri, operating partner and principal of Enygma Ventures. “Brown and Ayo have a proven track record of being steps ahead of ...