Admaius Capital invests in medicated-cosmetics business Parkville
Admaius Capital invests in medicated-cosmetics business Parkville
Admaius has made an investment in Parkville, a healthcare and wellness company in Egypt.
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Admaius Capital Partners, an Africa-focused private equity investor, has made an investment in Parkville, a healthcare and wellness company in Egypt.
Admaius' support will enable the company to expand regionally, leveraging its existing brands, strong pipeline, and Admaius' extensive network.
The consumer healthcare market in Egypt, is characterised by strong and resilient demand growth underpinned by increasing consumer product awareness and evolving patterns of consumption towards locally produced goods.
Parkville’s medical marketing force has direct relationships with physicians, medical centres and pharmacies in Egypt.
Admaius Capital Partners was advised by Matouk Bassiouny. Zilla Capital acted as the sole financial advisor to Parkville and the founders. Adsero acted as the legal advisor to Parkville and the founders.
Marlon Chigwende, the managing partner of Admaius said, “This investment in Parkville is emblematic of Admaius’ investment strategy. Parkville is a very high-quality business, with skilled and entrepreneurial leadership, growing rapidly in one of Admaius’ key target sectors, with the potential for continued strong growth. As an impact aligned investor, we seek businesses able to deliver positive outcomes for key stakeholders, including customers and employees. Through its portfolio of high-quality and affordable products Parkville is able to effectively serve the needs of its 80% female customer base. As one of the largest markets in Africa, we continue to see interesting opportunities to back strong Egyptian entrepreneurs who wish to take their business to the next level.”
Dr. Sherif Bassiouny, co-founder of Parkville said, “We are thrilled to welcome Admaius as a partner in our journey towards continued success and innovation. Their extensive experience and resources will undoubtedly help us launch new products to meet gaps in the market, develop our human capital and drive long-term value for our investors and stakeholders. With their support, we are confident that we will not only meet but exceed our expansion goals, enabling us to enhance our regional and international presence, reach new markets and amplify our impact in the MEA region.”
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