Alta Semper Capital increases stake in consumer healthcare company

Alta Semper Capital, a consumer and healthcare focused private equity investor operating across several growth markets, announced a further investment in Macro Holding, a consumer healthcare company in Egypt operating in several high-growth sub-segments of the cosmeceuticals market.

As part of this transaction, the company is partnering with Alta Semper and the Alta Semper CoInvestor Consortium, consisting of emerging markets private equity specialist IDI Emerging Markets, African private markets investor Mbuyu Capital Partners, and London-based Frontier markets specialist Kingsway Capital to expand the product portfolio, grow into complementary product lines, and expand geographically.

Founded in 2002, Macro has grown into one of the leading consumer healthcare companies in Egypt.

The company targets a broad base of consumers through a large and evolving product portfolio. The company, employing over 800 people, currently manufactures and distributes 112 products across seven therapeutic areas, including skincare, haircare, feminine care, anti-scar, oral care, antiseptics, and muscle relaxants. The company’s products are marketed to the Egyptian medical community through a 550-person strong sales force.

Commenting on the investment, Afsane Jetha, managing partner and CEO of Alta Semper said, “We are very proud of what we have collectively achieved at Macro since our initial investment in 2017 and remain excited about the partnership with Dr Ahmed El Nayeb and the broader management team. As investors primarily in the healthcare sectors, we have a strong conviction in the high quality of the company’s products, the company’s ability to innovate successfully over the last 18 years, and the management team led by Dr Hisham Wasfy. The management team and the company share our vision of making Macro the market-leading consumer healthcare company in the region, while continuing to serve the healthcare needs of the Egyptian population to the very highest level.”

Ahmed Rady, managing director and head of North Africa at Alta Semper added, “We are delighted to have increased our stake in Macro Holding. The investment is a chance for us to reiterate our commitment and support to the company and more importantly to the management team with Dr Ahmed and Dr Hisham at the helm. Our follow-on investment into Macro reiterates our conviction in Egypt as an investment destination which in our view presents one of the most attractive investment propositions on the continent.”

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