Amethis invests in Moroccan fruit exporter BH Holding
Pan-African fund takes minority stake in vertically integrated agribusiness group.
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Amethis, through its pan-African Amethis Fund III, has taken a minority stake in BH Holding, a Moroccan group specialising in the packing and export of high-value fruits.
The family-owned business is vertically integrated across the value chain, from production to export, and markets its produce under both proprietary premium brands and private labels. Its exports, which include citrus, cherry tomatoes and berries, are shipped mainly to North America and Europe.
“We are delighted to open a new chapter in our group’s journey alongside a partner like Amethis, whose investor base includes some of the most prominent international institutional investors. This strategic alliance marks a pivotal step that will accelerate our growth in perfect alignment with the ambitions of the Kingdom,” commented Mamoune Bouhdoud and Ali Bouhdoud, shareholders and executives of BH Holding, in a joint statement
Wilfried Poyet, partner at Amethis, added: “We are very pleased with this new investment in Morocco, in a strategic sector for the Kingdom, and to be partnering with Mamoune and Ali, who have already demonstrated their outstanding entrepreneurial talent.”
Luc Rigouzzo, co-founder and partner at Amethis, stated: “This partnership perfectly reflects Amethis’ ambition to support regional champions in key sectors such as sustainable agribusiness. BH Holding is a prime example of our investment strategy: an integrated, innovative player with strong local roots and tangible social impact. We look forward to starting this collaboration with the BH team.”
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