BluePeak Private Capital invests in African hygiene products maker
BluePeak Private Capital has completed a $15 million investment in Sancella.
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BluePeak Private Capital, an Africa-focused alternative asset management firm, has announced the completion of a $15 million investment in Sancella, one of the largest manufacturers and distributors of disposable hygiene products in the Maghreb region and Francophone West Africa.
The disposable hygiene industry in Africa is growing rapidly, driven by rising consumer awareness, product affordability, and favourable demographic trends.
BluePeak’s investment will contribute to expanding Sancella’s presence in sub-Saharan Africa, broadening its reach to deliver essential hygiene products in underserved markets while reinforcing its leadership position in the region.
Commenting on the investment, Rami Matar, senior partner at BluePeak, said: “We are pleased to partner with Sancella, a leading force in the disposable hygiene sector with top-tier manufacturing capabilities and a strong portfolio of trusted brands. Our investment is pivotal in advancing Sancella’s mission to expand access to essential hygiene products across Africa.”
Farouk Zouhir, CEO of Sancella, also commented, “At Sancella, we are excited to welcome BluePeak as a strategic partner in our journey to expand access to essential hygiene products across Africa. This investment aligns with our commitment to sustainable growth and reinforces our capacity to deliver on our mission while meeting ambitious targets for carbon reduction and resource efficiency.”
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