Edtech company Classera raises $40m series A funding

Emerging markets focused edtech company Classera has raised $40 million in a series A round, led by Sanabil Investments and joined by Global Ventures, Endeavor Catalyst, 500 Global, Sukna Venture and Seedra Ventures as well as investors from Silicon Valley, and global family offices.

Founded in 2011 by Mohammad Alashmawi and Mohammad Almadani, Classera offers an ecosystem that includes a gamified learning management platform based on AI and social learning, as well as payment solutions for these courses.

Proceeds will be used by Classera to continue developing its Learning Super Platform (LSP) for the education and corporate training sectors, and cement its position in e-learning and edtech. In addition, the investment will be used to target more growth in MENA, and the rest of Africa, and to accelerate its global expansion, especially into Asia Pacific and elsewhere, via direct sales, channel partners, and acquisitions. The proceeds will also help Classera to expand faster into the corporate e-training sector.

Classera is the largest edtech company in MENA and most of sub-Saharan Africa, educating millions of learners in over 30 countries. The company’s LSP is a fully integrated ecosystem that includes a gamified learning management platform based on AI and social learning; an augmented reality learning app; a full ERP for educational institutions; an integrated e-payment gateway for pocket money, tuitions payments and financing; and a specialised educational marketplace for edtech and educational supplies products. All are under one umbrella to ease the process and boost learning engagement and thus the overall learning experience.

Classera’s thousands of customers include over 10 ministries of education, private K-12 schools, universities, and corporates for e-training. It has developed over 100 strategic partnerships with global and regional players including Microsoft, Zoom, Amazon, Intel, Udemy and HP.

Mohammad Almadani, CEO and co-founder of Classera said, “Today is a milestone in the Classera journey. I am honoured to receive the backing of such an esteemed group of global investors and immensely proud of our team whose passion has always been to revolutionise the learning experience. Together, we scaled Classera from limited resources to become a leading global edtech platform.”