Egypt: 4DX Ventures leads Palm's seven-figure pre-Seed round
Palm, an Egyptian fintech startup offering incentivised goal-based saving, has closed its pre-seed funding round.
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Palm, an Egyptian fintech startup offering incentivised goal-based saving, has closed its pre-seed funding round. The investment round was led by 4DX Ventures with participation from Plus VC and several international angel investors.
Palm offers a personalised saving experience designed to help users achieve their various life goals, whether to fund basic needs such as education and healthcare, saving for marriage or afford their key purchases such as travel, home appliances and electronics. The platform combines traditional investment tools with modern behavioral nudges, rewarding users for consistency and progress. Palm curates optimal asset allocations across asset classes like fixed income, equities, and precious metals to help users reach their goals. The business was co-founded by Mazen El Kerdany and Ahmed Ashour.
Mazen El Kerdany, co-founder and CEO of Palm, said: “We launched Palm to help Egyptians take control of their financial future by turning gradual saving into a smarter, more rewarding habit. Egyptians collectively hold EGP 8 trillion ($162 billion) in bank deposits, EGP 7 trillion ($141.8 billion) in gold, and EGP 70 trillion ($1.4 trillion) in real estate. The challenge isn’t the ability to save but the lack of accessible tools that deliver real returns, diversification, and align with personal goals. The old formula – earn, spend, save what is left – no longer works. Today, spending smarter and saving more requires financial planning and a proactive mindset. Palm enables that by embedding investment into the spending process – making it more mindful, goal-driven, and outcome-focused.”
Peter Orth, co-founder of 4DX Ventures, added: “We believe Palm has the potential to transform financial wellness across the continent. By making it easier to save, delivering real returns, and unlocking meaningful discounts on major expenses, Palm helps users build lasting wealth. This aligns with our mission to back ambitious teams driving long-term prosperity in Africa, and we’re excited to partner with seasoned operators like Mazen and Ahmed to make that vision real.”
Commenting on the fundraising announcement, Hasan Haider, founder and managing partner, at Plus VC said: “Palm is redefining money management by helping individuals plan and manage major life expenses with expert strategies and exclusive deals. They’re addressing a critical gap in personal finance and are well-positioned to become a trusted financial companion for the next generation. With strong execution, deep product insight, and a clear vision, we’re proud to back Mazen, Ahmed, and the Palm team on their journey, as they pioneer a smarter, more empowering approach to financial wellness.”
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