Egypt: FMCG logistics platform raises six-figure seed funding round

ILLA, an FMCG delivery logistics marketplace, has successfully raised a six-figure seed funding round with participation from Averroes VC, AUC Angels and a consortium of local and regional strategic angel investors with follow-on funding from Flat6Labs Cairo.

ILLA caters to big corporates and SMEs alike, with full-fledged transportation and logistics solutions tackling major pain points unique to the FMCG industry.

The new investment round will enable ILLA to further capitalise on its position as a leader in the FMCG delivery logistics industry in Egypt, where delivery logistics is being constantly disrupted with new technology and market dynamics. ILLA is striving to maintain its leadership positioning as the delivery logistics arm to FMCG companies as well as SMEs while enriching the customer journey and deepening relationships within the value chain. Tech transformation is a key area of focus for ILLA, which enables its clients to manage their existing and outsourced fleets seamlessly and provide them with elaborate analytics and market insights, to make better decisions and deliver superior quality to their customers.

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