Egypt: VC firm A15 backs restaurant supply chain platform
OneOrder, a new logistics company solving Egyptian restaurants’ supply chain inefficiencies, announced its launch and the successful completion of a $1 million fundraise.
The fundraise was led by venture capital firm A15.
OneOrder is creating a platform to address the significant structural problem faced by Egyptian restaurants: interacting on a regular basis with a number of small, fragmented suppliers and vendors from whom they source their meat, vegetables and equipment. This suboptimal supply chain structure causes: (i) inconsistent and non-transparent pricing, (ii) unreliable quality which, in turn, gets passed onto restaurant customers, and (iii) irregular delivery timing, with supplies often late, limiting restaurants’ daily menu offerings.
OneOrder’s platform means Egyptian restaurants can buy all their needs from one application, with reliable quality, prices and timing.
Tamer Amer, founder and CEO of OneOrder said, “We are delighted to announce our launch and fundraise, and I thank A15 for their outstanding support. Given Egypt’s flourishing restaurant industry and the challenges it faces caused by a fragmented supply chain, OneOrder offers a much needed technology-enabled solution at the perfect time. My experience in the food and beverage industry means I know what restaurant owners need; it is a reliable, timely supply of quality goods, at a consistent price – without the stress of managing various suppliers on a daily basis.
”We believe restaurants should be focused on delivering a high-quality experience and service to their customers without having to worry about sourcing and procurement. We are the platform to deliver that. I’m very excited about the future as our market opportunity is huge. Egypt and the wider region are booming economically, and the food and beverage sector is only growing larger.”
Karim Beshara, general partner at A15 said, “We are excited to partner with Tamer to solve one of the main challenges the food and beverages industry faces in the MENA region. By leveraging Tamer’s extensive experience as a successful restauranteur and A15’s history of building scalable technology platforms, we will aim to provide restaurants in the region with reliable, convenient and timely supplies that are consistently priced.”
Are you seeking private equity or venture capital investment to grow your company? Africa Private Equity News now offers you the opportunity to connect with investors backing African businesses. Contact us at editor@africaprivateequitynews.com for our rate card and more information.