Egypt’s WayUp Sports closes seed round
WayUp Sports, an e-commerce platform specialised in performance based sports gear in Egypt, has secured a seed round led by Beltone Venture Capital, Index Sports Fund, and other angel investors.
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WayUp Sports, an e-commerce platform specialised in performance based sports gear in Egypt, has secured a seed round led by Beltone Venture Capital, Index Sports Fund, and other strategic angel investors. This investment will focus on scaling Wayup Sports through three main pillars: regional expansion, launching the WayUp Sports private brand, and enhancing the user experience over the application and website.
Ali Mokhtar, Beltone Venture Capital’s CEO said, ”We are excited to support WayUp Sports and its leadership team to achieve their vision and lead the sports retail sector in Egypt and the MENA region. WayUp is considered the most promising company that achieved significant operational performance and business growth since its inception, within a rapidly growing market. With its ambitious expansion plans set in place, WayUp Sports company is well positioned to become the leading platform in the region.”
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