Enygma Ventures invests in South African hair company
Enygma Ventures has announced a R4 million (about $280,400) investment into Brown and Ayo, an aspirational lifestyle hair brand, focused on natural hair styles and trends for black women in South Africa.
“We are super excited about this investment as natural hair styles and products are a fast-growing trend in an extremely lucrative industry,” said Lelemba Phiri, operating partner and principal of Enygma Ventures. “Brown and Ayo have a proven track record of being steps ahead of the trend, whilst serving a powerfully growing yet often ignored consumer – the black woman.” Since 2019 Brown and Ayo have been providing a range of natural hair extensions created to mimic black natural hair textures through their online store. They pride themselves in bringing both trendy and well-loved products to the South African black woman consumer.”
Acanda Jaswa, founder of Brown and Ayo stated, “We are overjoyed about our partnership with Enygma Ventures which provides both financial and strategic support. This will allow us to execute on our vision to scale across Africa and globally.”
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