Futuregrowth leads investment in South African proptech company
Flow Living, a South African proptech company, has raised $4.5 million in a pre-series A funding round. The round was led by Futuregrowth Asset Management with an investment of $2 million, and included participation from Endeavour Harvest Fund and entrepreneur/investor Steven Heilbron. Existing investors Kalon Venture Partners, Vunani Fintech Fund and Buffet Investments also increased their investment in the company.
Flow is a property marketing platform that automates social media marketing for estate agents and property developers.
The funding will be used to drive Flow’s B2B growth strategy, which involves integrating its real estate marketing platform into existing international property portals and customer relationship management platforms.
Flow Living has already established partnerships with various companies in South Africa and Australia, and is in the process of expanding to the United Kingdom and other countries in Europe and North and South America.