Ghana: Injaro invests in out-of-home advertising company
Ghana: Injaro invests in out-of-home advertising company
DDP operates about 1,400 advertising billboards.
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Injaro Investment Advisors, a Ghanaian private capital fund manager, has announced the acquisition by the Injaro Ghana Venture Capital Fund (IGVCF) of Outdoor Holding Limited (OHL), which controls a majority stake in DDP Outdoor. Financial terms of the transaction were not disclosed.
DDP is an out-of-home (OOH) advertising company with 50 years of operational experience in Ghana. DDP operates about 1,400 advertising billboards across various OOH formats with nationwide coverage. The company serves a wide range of customers including multinationals and blue-chip companies with its services covering outdoor media rentals, airport advertising, printing and signage production as well as below-the-line advertising services.
Jerry Parkes, MD of Injaro Investment Advisors, commented: “DDP has built a track record of excellence under the leadership of the late founder Torgbor Mensah, whose successor remains a minority shareholder, and which has continued under the partnership with Adenia. As we take over the baton from Adenia to continue this partnership, we remain focused on the founder’s vision of a versatile market-leading advertising partner that delivers exceptional customer service. We are indeed gratified to work alongside the management team and our fellow shareholder to extend the success story of this multi-generational Ghanaian family business.”
Nnennia Ejebe, partner at Adenia Partners, remarked: “Since investing in 2014, we have worked together with Mensah to professionalise DDP’s operations and put it on a trajectory to achieve strong commercial success for the long-term. In line with our sustainable value creation approach, we have invested to improve health and safety in line with best practices, introduced new processes and systems, and supported the professional development of its employees. We are immensely proud of all we have achieved together with Mensah and the DDP management team and look forward to following the firm’s future success with IGVCF’s support.”
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