GreenTec Capital Partners invests in Cameroon-based Freshbag

GreenTec Capital Partners has announced an investment in Freshbag, a digital platform in Cameroon that connects farmers and vendors to ensure a fair and reliable food supply network.

Freshbag buys from farmers and suppliers at fair market prices and dispatches the products to thousands of street vendors in cities across Cameroon. To further strengthen the ecosystem, Freshbag is offering micro loans and technical assistance to partner farmers, distributors, and vendors. Currently, Freshbag is operating in Yaoundé, working with more than 700 vendors and 2,000 farmers in the area.

Xavier Chapel, senior company builder at GreenTec Capital Partners said, “Investing in Freshbag is straightforward for GreenTec Capital. Brice and his team succeeded in creating their platform and the ecosystem in a few months, bringing real added value for agriculture cooperatives and street vendors in Yaoundé. With our support we believe Freshbag will boost its presence in Cameroon and in western Africa.”

Brice Ludovic, CEO of Freshbag said, “We are of course pretty excited. Thanks to the Greentec partnership, we now have a real opportunity to go into growth mode, scale our operations and ultimately create a bigger impact for the millions of street vendors across Africa. A dream now closer to become a reality.”

Reach Africa’s private equity community by publishing a Showcase Article, Job Opportunity or Event on Africa Private Equity News. Contact us at editor@africaprivateequitynews.com for our rate card and more information.