Janngo Capital leads investment in mobile marketing company
Cloud communication and mobile marketing platform LAfricaMobile has raised €4.3 million.
Cloud communication and mobile marketing platform LAfricaMobile has raised €4.3 million ($4.6 million) for its Series A fundraising round.
This fundraising will allow LAfricaMobile to consolidate its financial position and accelerate its expansion in French-speaking Africa. The funds will be used to develop the company's activities in Central Africa and to invest further in its products, in particular by integrating artificial intelligence in order to offer better added value to its customers and partners, according to Malick Diouf, CEO and co-founder of LAfricaMobile.
This funding round, led by Janngo Capital, brought together the participation of several investors:
– The world vice-champions, Aurélien Tchouaméni and Jules Koundé of the French Football team
– The founders of Expensya, Karim Jouni and Jihed Othmani
– And the investment funds SouthBridge Investments and Ciwara Capital.
“We are impressed by LAfricaMobile’s vision, the calibre of their team and their technological solutions offering unique services in a huge market. Indeed, their value proposition at the intersection of telecommunications, marketing and financial services efficiently addresses a combined market projected to hit US$150 billion by 2030. We are honoured to lead this funding round as a cornerstone investor to support both the expansion of their offering and geographical footprint while improving the accessibility of local content,” stated Fatoumata Bâ, founder and executive chair of Janngo Capital.
“I really believe that entrepreneurs like Malick have the ability to transform African markets and local innovation; in short, exactly the kind of projects Jihed and I like to invest in,” said Karim Jouini, founder of Expensya.
“I would like to say that at SouthBridge Investments we support companies that are making a unique contribution to furthering the digital economy with solutions at scale. LAM has not only demonstrated that it can do that in one country but through its dynamic leadership is leading the way to scaling solutions across other geographies,” said Frannie Lauthier, CEO of Southbridge Investments.
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