Kerry Group acquires Rwanda-based food flavouring company Afribon
The Kerry Group has expanded its footprint in Africa following its acquisition of Rwanda-based Afribon.
Launched in 2012, Afribon is specialised in the development, production and marketing of food flavours and comprises five production sites, in Cameroon and East Africa (Kenya, Uganda, Rwanda and Tanzania). The pan-African food flavour development company provides flavour solutions in the beverages, food service, confectionery, baked goods and dairy categories. Kerry Group already has a presence in South Africa, Kenya and Nigeria.
Kerry Group is a global food ingredients, taste and nutrition solutions company.
Kerry Group’s regional vice president, Peter Dillane says the acquisition is a significant expansion of its business in Africa, and importantly enables the localisation of its products and services. This is of particular importance when it comes to the development of new product ideas to formulation, recipe adjustment and initial production set up, given the diversity of regions and cuisine in Africa.
“Flavour and taste is highly localised, and therefore developing formulas and inputs for food manufacturers keen to take advantage of the regions must be equally specialised. We have seen this across the various global markets where we have worked with our customers to develop product innovations,” Dillane said.
“We have been pleased to work with food manufacturers to develop products in line with the unique demands of the East African market – from both a nutrition and flavour perspective. As we join hands with Kerry Group, our customers can have a wider expert pool to respond to consumer needs,” stated Afribon co-founder, Anne Merienne at the sidelines of the AFMASS Food Expo.
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