Knife Capital invests in AI customer service platform Cue
Cue provides customer service software for more than 500 companies across the UK and South Africa.
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AI-powered customer service platform Cue today announced a $5 million primary funding round, co-led by Knife Capital and FAM Investments. The funding will support continued product development, international expansion and deeper investment in voice, security and enterprise integrations.
Cue provides customer service software for more than 500 companies across the UK and South Africa. Its customers operate in sectors including automotive, retail, insurance, finance and education.
“It’s an exciting time of transformation for the company,” said Richard Nischk, CEO of Cue. “We’re at an inflection point for AI in customer service, and we see more businesses starting to realise that they need a unified platform to succeed, not a patchwork of point solutions.”
“Rising costs have put support teams under pressure to do more with less,” added Nischk. “At the same time, consumers want self-service but are increasingly frustrated by poor automated experiences. Our goal is to help businesses deliver a genuinely great automated experience, while also recognising that escalating to a human is often the right thing to do.”
“Customer service remains the lifeblood of every enduring business. As AI reshapes enterprise software, the winners will be companies that enhance human capability rather than replace it. Cue has built a platform that delivers measurable value today, led by a team with the vision, technical depth and execution ability to be a category leader. That’s exactly the type of business Knife Capital looks to back,” said Keet van Zyl, founding partner at Knife Capital.
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