Market intelligence platform raises $1m seed funding

Intella, a real-time intelligence provider for the Middle East and North Africa (MENA) region, has announced a $1 million seed financing round, led by Hala Ventures, with participation from Falak Startups, powered by the Egyptian Ministry of International Cooperation and its venture capital arm, Egypt Ventures. The round has also attracted participation from other backers, such as Beyond Capital and a number of angel investors.

Intella offers real-time, on-demand intelligence and market research for a wide variety of clients. These include government entities, financial institutions, startups and SMEs in the fields of financial technology, banking, marketing, healthcare, education, logistics and automobiles across the MENA region, including Egypt and Saudi Arabia.

Commenting on the announcement, co-founder and CEO of Intella, Nour Altaher said, ”We are thrilled to begin this new chapter of Intella’s journey. This investment will strongly cement our growth strategy and give us the opportunity to support various organisations by gaining clearer insights into the markets in which they operate. With the help of such funding, we will be able to attract the best calibres and expand on the platform’s technology and current offerings by launching a platform as a service (PAAS) and developing new AI-based predictive analytic tools. This will ultimately help Intella ramp up its capacity to capture 1.2 million-plus data points per day, while growing its panellist engagement platform to reach 500,000 verified users.”

* Subscribe to Africa Private Equity News’ monthly Dealmaker’s Log for a database of the reported investment deals, exits and fundraising closes. Click here for more information.