Morocco: Consumer loyalty platform raises $1.5m
Morocco: Consumer loyalty platform raises $1.5m
Tookeez has raised $1.5 million from Azur Innovation Fund to reshape the customer loyalty ecosystem.
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Moroccan fintech start-up Tookeez – an ecosystem for loyalty programmes – has announced a significant fundraising round of $1.5 million from the Azur Innovation Fund, a public-private seed capital fund.
Traditional loyalty programmes are often a source of frustration for consumers, who are faced with the slow accumulation of points, the difficulty of redeeming points for desired rewards, and the limited availability of rewards.
Tookeez tackles these challenges by offering a universal digital value unit for loyalty point conversion, enabling flexible use across a wide network of retail partners. Tookeez is a universal system that aggregates loyalty points from numerous brands into a single wallet. This wallet enables transactions to be carried out across a wide network of shops and brands, making the platform a complementary source of revenue.
With this fundraising, Tookeez plans to accelerate its expansion in Morocco, the Middle East and North Africa region and across the continent, while continuing to invest in technical development, particularly in blockchain technology.
Adnane Filali, president of Azur Innovation Fund commented, "We are proud to partner with Tookeez, a fintech startup that is redefining the customer loyalty ecosystem. Our ambition is to support entrepreneurs who have a significant impact on the world, and Tookeez embodies this vision perfectly."
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