Morocco: Renew Capital backs influencer marketing platform
Renew Capital has announced an investment in Hypeo Ai.
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Renew Capital has announced an investment in Hypeo Ai, a Morocco-based startup helping brands and creators streamline influencer marketing with AI.
Hypeo Ai enables brands across Africa and the Middle East run faster, more efficient influencer campaigns by eliminating manual tracking and fragmented tools.
The Morocco-based company connects brands with both human and AI-powered creators in under 15 minutes. It delivers an end-to-end campaign workflow with smart matching, pricing insights and real-time performance tracking.
“Our region has no shortage of talent. What’s been missing is smart infrastructure,” said Meriam Bessa, co-founder and CEO of Hypeo Ai. “We’re building tools that allow brands and creators to meet faster, match better and work smarter with the power of AI.”
Bessa co-founded the company alongside Oussama Sekkat and Salah Eddine Mimouni.
“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region,” said Nihal Grii, investment ecosystem development manager at Renew Capital. “We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”
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