New Tiger Brands VC fund seeks to invest in African food and beverage startups

South African food company Tiger Brands has established a venture capital fund as part of its effort to drive growth. The venture capital fund will be launched in June 2021 and aims to give food and beverage startups the much-needed access to capital and capability required to grow their businesses. The fund will assist entrepreneurs in securing capital while also helping Tiger explore new opportunities locally and across the African continent.

As a priority, the fund will invest in consumer brands and intellectual property within the food and beverage sector. There will be a secondary focus on capability and technology opportunities across the value chain which can benefit the broader Tiger business. Relevant opportunities will include emerging and existing consumer trends such as health and nutrition, plant-based foods, convenience and snackification.

Becky Opdyke, chief marketing officer at Tiger Brands says, “Our strategy and vision is not only to continue being Africa’s largest food manufacturer but also to ensure that we stay ahead of the curve in terms of trends to better cater to the evolving needs of our consumers.”

This initiative will provide Tiger with early access to opportunities, which in turn provides a pipeline of growth initiatives to fuel future growth.

Through this venture, Tiger Brands will expand its participation in new product categories, as well as enhance its access to capabilities to continue serving its consumer base.

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