Norrsken22 leads social e-commerce platform's $6.75m funding round
Taager, a social e-commerce platform for the Middle East and North Africa region, has raised $6.75 million.
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Taager, a social e-commerce platform for the Middle East and North Africa (MENA) region, has raised $6.75 million in its pre-Series B funding round, led by Norrsken22.
The oversubscribed round included participation from Endeavor Catalyst and Beltone VC, in addition to all existing investors, including 4DX Ventures, RAED Ventures, BECO Capital and Breyer Capital.
Over the past two decades, social e-commerce, which is the process of directly buying and selling products through social media platforms, has evolved from a mere concept to a prominent shopping method poised to overtake traditional retail. It effectively blends consumers' everyday lives (social media interaction) with online shopping through a single path to purchase, fundamentally changing the entire customer journey.
Nivesh Pather, principal at Norrsken22 said: “Taager is redefining e-commerce in the MENA region by empowering thousands of entrepreneurs with the tools, insights, and infrastructure to build and scale their businesses. This team has been exceptional in being able to successfully navigate scaling into multiple markets profitably, including Saudi Arabia. We are excited to be partnering with Mohamed and his team on Taager’s next phase of growth.”
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