North Africa: Amethis invests in data management consultancy firm
Amethis, through its Amethis MENA Fund II, has acquired a minority stake in BBI.
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Amethis, through its Amethis MENA Fund II, has completed its fifth transaction, acquiring a minority stake in BBI.
Founded in 2009, BBI is a data management consultancy firm in the Middle East and North Africa (MENA), helping clients across the region organise, analyse, and leverage their data to make informed and data-driven decisions. Amethis’ investment in BBI will support the company in expanding its geographic and industry coverage, and in augmenting its service offering.
Hany Madkour, BBI’s founder and CEO stated, “We would like to thank Amethis for trusting BBI’s vision, ambition, and plans to become the most innovative regional company providing end-to-end data and AI solutions. This investment by Amethis marks an important milestone in our journey towards revolutionising how data and AI drive decision-making in businesses across the region. We are not just developing technology; we are shaping the future of how businesses understand and utilise data across our end markets.”
Toufic Khoueiry, partner at Amethis stated, “BBI is MENA’s leading data management consultancy firm, differentiated through its strong partnerships, wide service offering, and deep sectoral expertise put to test across the region’s largest markets. By investing in BBI, we are backing a regional specialist run by high-quality entrepreneurs operating in a sector that is poised for continued growth.”
Amethis was advised by Arc Capital and Maatouk Bassiouny & Hennawy, while BBI’s shareholders were advised by Tanami Financial Advisory and Dawoud & Dawoud.
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