PE firm acquires stake in Tunisian fast food company
INMA Holding, a private equity firm dedicated to Tunisian SMEs, launched in 2018, announced an investment of 5 million dinars (about $1.7 million) in ABK Group, owner of the fast food brand Plan B.
Launched in 2014, the brand Plan B has quickly gained the recognition of a growing public, thanks to the quality of its products and the distinction of its service. ABK Group now operates around different structures that constitute a “one-stop shop” for the restaurant industry and in particular the various Plan B outlets, most of which are managed as franchises. The group can provide the various outlets with all of their supplies, whether in food or non-food products, and manages logistics, branding and all administrative aspects on their behalf. After only six years, the network now has 28 outlets across the country.
The support of INMA Holding will enable the group to accelerate its development, mainly around three areas: the further development of the Plan B network in Tunisia; its international development; and the setting up of new fast food networks. Two new brands have just been launched, a “pasta bar” concept called Terminal A, and a “food compositor” concept called Combo.
On the occasion of this investment, Abdallah Khlif, general manager of the group declared, “We are happy about this partnership with INMA Holding which will accompany us into a new phase of our development. Thanks to the funds raised, the group will be able to move to another level of national commercial expansion and to export its Tunisian know-how to the Maghreb region initially and to Europe in the medium term.”
Fatma Merai, general manager of INMA Holding added, “We are delighted to participate in the development of a group that combines youth, dynamism and ambition. This investment is perfectly in line with the strategy of INMA Holding to accompany Tunisian SMEs with high potential in their development and we are convinced that the Plan B Group will be able to achieve its growth objectives.”
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