Proparco backs Senegalese retail platform Maad
Senegal-based startup Maad has secured €200,000 in financing from Proparco and Digital Africa via the Bridge Fund.
Launched in 2021, Maad offers a digital platform designed to support small retailers in managing their store supplies, offering them swift delivery and competitive purchase prices. The funding will propel Maad’s growth towards its forthcoming Series A funding round.
Already serving over 5,000 merchants in Senegal, Maad plans to leverage the investment to broaden its services in other French-speaking African nations and to further develop offerings tailored to small retailers.