Proparco, IFU and Si in Morocco tea deal
Imperium Holding has obtained a joint investment of €25 million.
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Imperium Holding, a luxury tea and infusion packaging company headquartered in Morocco, has obtained a joint investment of €25 million from Proparco, the Danish Investment Fund for Developing Countries (IFU), and Si Advisers.
Imperium Holding is a world leader in premium tea production and packaging, serving luxury tea brands across five continents since 1979. The partnership will strengthen the company's role in eco-friendly packaging through its subsidiary SITI, which produces stitched tea bags.
“Supporting Imperium Holding’s expansion allows us to further advance key goals in supporting sustainable economic development, environmental impact, and social inclusion,” stated Frédérique Masi, regional director for North Africa at Proparco. “The group’s established leadership, strong market position, and substantial regional and international impact make it an exemplary partner as we work to promote inclusive, resilient economies. Collaborating with Imperium Holding, enables us to foster greater opportunities for communities and contribute to lasting, positive change across the region.”
Youssef Shelbaya, investment manager at IFU, said: “This is an opportunity where the commercial returns and the developmental impact go hand in hand, which we always seek to achieve through our investments at IFU. Imperium has managed to cultivate its position as a market leader within an attractive niche in the tea sector, and we are pleased to support the group’s expansionary vision of doubling the company’s production capacity while continuing to deliver on key long-term environmental and social goals."
Ameel Somani, director at Si noted: “We are pleased to partner with the El Baroudi family, and build on a 45-year legacy alongside an outstanding next generation management team. This marks our second partnership with Proparco and IFU – two exceptional and long-term orientated institutions, with shared vision and values. As the market leading luxury tea manufacturer, and a significant contributor to the Moroccan economy, Imperium Holding presents a very unique investment and impact opportunity."
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