By PwC
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Artificial intelligence (AI) has rapidly become a transformative force across global industries, revolutionising the way businesses operate, make decisions, and engage with customers. From manufacturing, healthcare, telecommunication, construction, education, retail, banking and logistics, AI is enabling unprecedented levels of automation, efficiency, and personalisation. Among the industries experiencing this transformation, the banking sector stands out as one of the most significantly impacted.
That is why this year our focus is on “Artificial Intelligence (AI)/ Generative AI (GenAI) in banking.
In a dynamic banking environment, banks are seeking to differentiate themselves and gain a competitive advantage. GenAI is transforming the banking sector, providing innovative solutions that optimise efficiency, enhance security, and increase customer satisfaction. As the banking industry increasingly moves towards digitisation, the adoption of advanced AI technologies becomes crucial. We engaged executives of some banks in Ghana especially executives responsible for digital transformation strategy and journey, to get an understanding of the general sense of the industry’s views on AI, plans for its adoption, the typical use cases of interest and challenges they are faced with.
At PwC, we continue to provide insights drawn not only from our experiences in the Ghanaian market, but globally. Our Financial Services Industry professionals are available to assist you in your journey of developing solutions that address your customers’ and business needs.