PwC's 28th Annual Global CEO Survey: Nigerian perspective
This year's survey reveals a compelling narrative of Nigerian CEOs making strategic decisions to reinvent their businesses.
By PwC
Download the full PwC’s 28th Annual Global CEO Survey: Nigerian perspective
We are pleased to share our latest publication, PwC’s 28th Annual Global CEO Survey: Nigerian perspective. This year's survey reveals a compelling narrative of Nigerian CEOs making strategic decisions to reinvent their businesses amid rising economic uncertainty and megatrends like GenAI and Sustainability.
Key findings:
Economic optimism: Nearly 60% of CEOs globally and 61% in Nigeria anticipate a rise in economic growth over the next 12 months, up from 38% in last year's global survey. Despite inflationary pressures and macroeconomic volatility, 64% of Nigerian CEOs express confidence in the growth of the domestic economy.
Top pressures CEOs are facing: CEOs cite inflation and macroeconomic volatility as the biggest threats in the year ahead.
Strategic reinvention: CEOs in Nigeria are reinventing their operations and business models; they are exploring new sectors (61%) and targeting new customer segments (56%), demonstrating agility and positioning themselves for success.
AI Adoption: AI adoption is emerging as a critical lever for long-term growth, with 81% of CEOs anticipating integration of AI into their technology within the next three years.
Sustainability: Although climate action isn’t seen as a major business threat, 67% of CEOs have made climate-friendly investments over the past five years. Notably, 61% of CEOs tie executive incentives to sustainability performance, recognising that long-term success depends on balancing financial growth with environmental and social responsibility.
This publication highlights the resilience and adaptability of CEOs in Nigeria amidst economic uncertainties. It highlights the importance of strategic reinvention, AI integration, and sustainability in driving future growth and success.
Download the full PwC’s 28th Annual Global CEO Survey: Nigerian perspective
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Okemute Olatunji-Albert
Country Lead, Clients and Markets Development
+234 (1) 271 1700
David Meres
Manager, Clients and Markets Development
+234 (1) 271 1700