RMB Corvest acquires share in South African energy drinks business

Private equity firm RMB Corvest has partnered with Mark Bowman, former managing director of SABMiller Africa, to acquire an equity interest in South African energy drinks business Switch.

Founded in 2011 by current managing director, Christian Wentzel, Switch manufactures and distributes a wide range of energy drinks. Supplementary products linked to the label, including energy bars and syrups, have also been developed. The business is headquartered in Woodmead, Johannesburg, with warehousing and contract packing undertaken in Heidelberg.

“Switch enjoys significant reach and has been steadily built into a reputable brand,” outlines Wentzel. “We are able to distribute throughout South Africa, including cross-border into neighbouring African countries and beyond.”

“Strategically, the business operates in the informal consumer market,” adds Menzi Khoza, executive from RMB Corvest. “Consequently, the attractive customer base enjoyed by Switch is not easily accessible for many competitors. Moreover, as a strong brand in a bullish market segment, further opportunity with increased return is projected.”

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