Sawari Ventures backs fashion platform Brantu
Fashion platform Brantu has raised a seven-figure series A round led by Sawari Ventures.
Mohamed Rizk and Fredrik Granström launched Brantu 14 months ago. Brantu is a digital marketplace that enables local and global fashion brands to reach Egyptian fashion consumers.
At the heart of Brantu’s vision is to create a convenient and seamless fashion sales experience for the buyers and the fashion brands. Brantu debuted with a women’s assortment, offering fresh and trendy apparel via a mobile-first platform with exciting and appealing content, speedy delivery, and free returns. Brantu also offers fashion brands various operational models, to simplify the onboarding process.
According to Rizk, “We are changing the Egyptian consumer habit of buying fashion online. Before Brantu fashion consumers bought through international/cross-border websites, facing the issues of long delivery times and customs or local general merchandise platforms whose assortment and appeal do not cater to fashion consumers. We are providing speedy delivery, trendy products and appealing content to Egypt’s mass population, serving millions of fashion shoppers.”
Wael Amin, Sawari Ventures partner added, “Brantu is easily the best example of the tremendous acceleration in digital adoption that we have witnessed across all sectors during the pandemic. We have full faith in Brantu’s management team ability to take the company to market leadership.”
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