Silverbacks portfolio, African Warriors Fighting Championship, in broadcast deal
The African Warriors Fighting Championship has announced a broadcast partnership with DAZN.
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The African Warriors Fighting Championship (AWFC), a promoter of Dambe traditional Nigerian boxing, and a Silverbacks Holdings’ portfolio company, has announced a broadcast partnership with sports and entertainment platform DAZN.
Under the agreement, DAZN will serve as AWFC's global streaming partner and will broadcast the Dambe World Series – a tournament consisting of five events where Nigeria’s top athletes will face off against international challengers in the ancient sport of Dambe.
Originating in Nigeria, Dambe is a unique form of kickboxing that draws inspiration from traditional spear and shield combat. Fighters use one hand, wrapped in rope, to strike, while the other is reserved for defence. Kicks, often with fierce intensity, are also a key part of the combat style.
Maxwell Kalu, founder of African Warriors Fighting Championship, stated: “We are incredibly excited to partner with DAZN, the global leader in sports streaming, to share AWFC Dambe with the world. Dambe is a sport with deep cultural roots and immense athletic appeal, and we can’t wait to introduce it to a global fan base. This partnership is a key step in our mission to elevate African traditional sports, and with DAZN’s unparalleled reach, we are confident that 2025 will be the year Dambe captures the attention of fans worldwide.”
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