South Africa: Secha Capital leads Plentify's Series A round
Plentify links household appliances to cheaper and cleaner sources of power.
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Plentify, a South African electrotech company that uses hardware and software to link household appliances to cheaper and cleaner sources of power, has closed its Series A round, bringing its total funding to almost $15 million.
The round was led by Secha Capital, Buffet Investments and a South African family office. Other participants in the round include existing investors E3 Capital and Fireball Capital joined by new backers Endeavor South Africa’s Harvest Fund and Satgana.
By connecting everyday appliances such as water heaters, batteries, and solar inverters, Plentify’s technology enables them to draw power when it’s cheapest and cleanest, helping households across South Africa cut costs, strengthen the grid, and maximise the value of renewable energy.
“This round reflects both the confidence of our long-term supporters and the belief of new partners who share our vision,” says Jon Kornik, CEO and co-founder of Plentify. “It’s validation that what we’ve built in South Africa has global relevance and that our approach to intelligent energy management is resonating with investors around the world.
“The future of energy isn’t far away, Plentify just sees it first. In a sector often filled with moonshots, they’re solving a practical, immediate problem: making the energy we already produce work smarter,” adds Brendan Mullen, managing director at Secha Capital.
Vova Dugin, managing partner at E3 Capital, noted: “South Africa’s energy challenges created the perfect incubation ground for Plentify’s AI-led solutions. The team has built products capable of deployment in any market where energy needs and grid capacity are under strain.”
“Plentify’s founders exemplify the type of ambitious, growth-minded entrepreneurs we aim to back,” commented Antonia Bothner, capital markets lead for Endeavor SA’s Harvest Fund. “The team has built a business where local innovation meets global demand, pairing world-class technical expertise with a clear sense of purpose at the heart of the clean-energy transition.”
Romain Diaz, founder and CEO of Satgana, said: “Plentify stood out for its mix of innovative technology, scalable business model and clear path to climate impact. It’s proof that African climate solutions can scale globally.”
“What gives me confidence in Plentify is the team’s commercial acumen, technical excellence and incredible resilience,” added Paula Mokwena, CEO of Fireball Capital. “They’ve proven their ability to scale a locally developed solution globally while creating measurable impact. The results from real-world deployments demonstrate the intelligence of their platform and its capacity to optimise energy use and deliver tangible value for customers.”
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