South African agri trading platform secures investment from Standard Bank

South African founded and owned agri-fintech start-up HelloChoice has announced the finalisation of a major investment from Standard Bank. The company is a digital fresh produce and agricultural marketplace.

HelloChoice was founded in 2018 by Grant Jacobs and Graeme Jarvie, who had a vision to modernise the traditional way of buying and selling agricultural produce.

The company’s business to business digital marketplace has proven to be a powerful tool for both buyers and sellers and in its first 30 months of operation, had over 2,000 users join and traded over R100 million, ensuring better market access and prices for farmers, and faster product access and lower prices for buyers.

The recently announced 25% equity deal with Standard Bank will enable HelloChoice to continue in its mission to promote economic prosperity and food security through modernising and digitising agricultural trade.

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