South African education business lands investment from Enygma Ventures
Enygma Ventures has announced an R8.3 million (about $457,150) investment in South Africa-based Play Sense, an in-home preschool business, to enable an online pivot and rapid growth.
Enygma Ventures general partner and co-founder Sarah Dusek says she is excited about how Play Sense has successfully pivoted its business, taking its unique play-centric curriculum online, adapting its model to serve parents and children during this unprecedented time of schooling from home. “We are exceptionally proud of the entrepreneurs we are working with, that even in the midst of this Covid-19 crisis, we are seeing amazing resilience, creativity, and ability to pivot their businesses and respond under pressure.”
Meg Faure, CEO and one of the founders of Play Sense is a qualified occupational therapist, childhood development expert and accomplished author, known for her books Baby Sense, Sleep Sense and Weaning Sense, the Parent Sense mobile app and more.
She seeks to equip parents with the knowledge they need for raising their children. Her online Play Sense pre-school education offering will now make the unique curriculum and pre-school format available around the world. Faure says Play Sense overhauled their business model to include a digital offering where children can access their imagination-based play sessions virtually.
“We pivoted our business two weeks ago to deliver an incredible home-based education solution, which includes virtual contact time for little ones with their teachers and activity ideas and learning support for parents. This will meet the critical needs of parents and their little ones during this period of isolation,” she says.
Taking both a short view and a long view of the future, she adds, “We believe that the way families choose to educate their children will be impacted long term and the choice of at-home or small group setting will become the norm of the future. This funding means that we can roll our programme out internationally.”
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