Suzuki's corporate venture capital arm in Kenya deal
Suzuki Global Ventures has made an investment in Peach Cars.
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Suzuki Global Ventures (SGV), the corporate venture capital arm of Suzuki Motor Corporation, has invested in Cordia Directions, a Japanese start-up that operates the Peach Cars used vehicle sales platform in Kenya.
Peach Cars facilitates the trading of used vehicles in Kenya and the wider East African region.
Through the investment, SGV aims to gain market insight into East Africa, strengthen the Suzuki brand, and support the expansion of its sales in the region.
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