UM6P Ventures backs Moroccan B2B e-commerce startup Chari
UM6P Ventures, the investment fund of Mohammed VI Polytechnic University, announced its decision to invest in the B2B e-commerce startup Chari to boost financial and digital inclusion in Africa.
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UM6P Ventures, the investment fund of Mohammed VI Polytechnic University, announced its decision to invest in the B2B e-commerce startup Chari to boost financial and digital inclusion in Africa.
Founded by Sophia Alj and Ismael Belkhayat, former McKinsey and BCG consultants, Chari aims to digitise the entire value chain of FMCG distribution in Francophone Africa.
Chari has recently obtained a payment institution licence (license d’établissement de paiement), and is now developing the needed technology to provide its partners and customers with embedded financial services.
“This investment, like our other investments in digital transformation, aims to address major challenges. This one is related to retail-tech,” CEO of UM6P Ventures, Yassine Laghzioui said.
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